In the Japanese island of Okinawa, people live by a value called ikigai. Pronounced “ick-ee-guy,” the word is said to have no direct translation in English, though “a reason for which you wake up in the morning” comes close. According to psychiatrist Meiko Kamiya, author of Ikigai-ni-tsuite (About Ikigai), the word is similar to “happiness.” Ikigai is what cultivates a sense of purpose.
People who have a sense of purpose in life are more motivated and resilient. When you think of someone who is engaged with their work, who has a clear sense of purpose and know their contribution makes a difference – who do you picture? For us, it’s Zappos.
In the past years, Ikigai has made inroads with the internal culture at Zappos. Their employees understand what they are working towards and how they make a difference in people’s lives, which gives them a greater sense of purpose. Zappos’ 10 Core Values has a big part to play, as tying the culture to the goals of the company gives employees a common goal to work toward.
Employees at Zappos support the retailer’s 10 Core Values because they understand them. Under the company’s self-managed environment Zapponians know what is expected of them and continue to evolve and innovate in order to achieve the desired outcome.
In this interview with The HR Digest, Christa Foley, Senior Director of Brand Vision and Culture and Head of Talent Acquisitions at Zappos, talks about the online retailer’s self-managing, self-organizing culture which has become a landmark study for companies aspiring to create a distinct workplace culture.