Investing in the well-being of employees is the most efficient way to build a lasting relationship with them, and a good example of this is the new Bath & Body Works education benefits for its associates. Titled the “Investing in You Program,” Bath & Body Works announced a tuition program and other adjacent benefits for its employees to help them find growth without having to leave their jobs. The benefits can be availed by eligible associates across their stores, distribution centers, and home offices, but the eligibility criteria have not been disclosed publicly yet.
Despite the limited details we have about the employee education program at Bath & Body Works, it is reassuring to see a program in place that will help at least a few employees get ahead of the ever-evolving job market. Not all employees will turn to the education program because of the declining value of a college degree seen among some workers, but there will still be many takers who would appreciate some assistance in pursuing further education.
The recent burst of companies supporting their employees in furthering their education is a very positive trend after months of employers and employees being at odds with each other over resignation and layoff cycles. Now that more employees are staying in their roles, employers have the perfect opportunity to provide the support employees need and help with their personal and professional careers. A good place to find inspiration is from the list of Bath & Body Works’ education benefits and financial support, which include:
The employee tuition benefits offered by Bath & Body Works are substantial and can help employees make significant progress in their personal and professional lives. Employees whose education ambitions are supported by the organization will also gain expertise in handling their roles and find their perspective enhanced as well. Apart from Bath & Body Works’ education benefits, the company has quite a few ways of getting employees involved at the organization and within the community.
The Associates for Associates Emergency Fund is one such example where employees at the organization can contribute to resolving another associate’s crisis, providing financial assistance when they need it most. Similarly, the company Care Team provides support for their colleagues with any physical aid they can provide, from arranging transportation to bringing in food for associates who are in the middle of unfortunate circumstances. These initiatives are a great way to support employees and build a community of employees who are able to hold each other up.
Similar to Bath & Body Works’ tuition program, earlier this month we saw Love’s introduce an education program to encourage employees to reach towards their ambitions and widen the scope of their qualifications for their future. Along the same line of thinking, Ikea introduced a more targeted education program, one designed to help employees improve their understanding of AI. Artificial intelligence is destined to be an important part of the workplace in many different ways and we can see examples of it all around us.
Talking about the Bath & Body Works tuition program, Gina Boswell, CEO of the company stated, “We believe that when people feel valued and empowered to be successful, we can continue to grow as a stronger, smarter business.” This is an ideology that greatly benefits the work culture.
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